Michael I. Norton is an Associate Professor of Business Administration in the Marketing Unit and Marvin Bower Fellow at the Harvard Business School. His research can be grouped into two broad areas. First, he explores the effects of social norms on people’s attitudes and behavior, addressing the key role that social factors play in shaping the preferences of individuals. Second, he investigates how time, labor, and money impacts how people come to value things.
He has also written a abook called “Happy Money: The Science of Smarter Spending” which he has co-written with Elisabeth Dunn.